On Friday, at 12 A.M., Beyoncé staged the death of several paradigms by releasing her album “Beyoncé” on iTunes.
It has fourteen songs, with a full-blown music video—not a Vine or a MacBook confessional—for each one, plus a few extra videos. The bundle costs $15.99 and many, many people with computers bought it. Billboard now reports that “Beyoncé” is the “fastest-selling album ever in the iTunes store,” with almost nine hundred thousand copies sold since Friday. So, in secret, Beyoncé planned and executed an entire album, and somehow nobody leaked the news or the files. Artists have been practicing the sudden release for several years—Radiohead’s “In Rainbows” is often credited as the first significant example—but there’s never been an out-of-the-blue release of this scope and significance. In her sole statement, Beyoncé said she wanted to recapture the “immersive” experience of everyone hearing an album all at once. She got her wish.
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